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PodcastingMay 1, 20266 min read

Document, Don't Create — What a Golf Tournament Taught Me About Starting a Podcast

Louis Famiglietti was a month out from a three-day, three-course golf tournament he wasn't sure would work. Turns out podcasters know that feeling well.

Junaid Ahmed

Junaid Ahmed

Home Studio Architect

Document, Don't Create — What a Golf Tournament Taught Me About Starting a Podcast

Louis Famiglietti didn't set out to teach me anything about podcasting.

He got on the call to talk about starting his show — a travel and distillery podcast he's been building with a co-host called Spirits of America. But first, he told me about the golf tournament.

Three days. Three private courses. A hundred golfers per day. His nonprofit had looked at an event in Myrtle Beach that raised $250,000 in one run, and figured: we can do that.

They were about a month out. It was harder than expected. Partners had underestimated the workload. Louis had just taken over as director two months earlier and still didn't fully know what he'd walked into.

He said something that stuck with me. He said, "It's okay if the first one isn't perfect. You want it to be good enough to warrant a second one."

That's the whole thing, right there.


I hear this same sentence every time someone's about to hit record on episode one. Not in those exact words — but that fear underneath it. What if it's not good enough? What if people notice the framing is off? What if the audio isn't clean?

The answer is: they will. And it's fine.

Every person who has ever built something real started with a version that didn't work exactly right. Louis went to Podfest in Orlando and someone said it from the stage: "If you look at your first videos and you're not embarrassed, you waited too long."

He's right. And I've said a version of this for years: your episode 100 will be better than your episode 1. That's not a bug — that's how skills work.

What Louis said next made it even more concrete. When he finally sat down to edit his first footage — he'd shot 4K on an Osmo Pocket 3 and the file broke into three parts at 30 gigabytes total — he and ChatGPT figured out DaVinci Resolve together at 11pm. He compressed it with Handbrake. Uploaded it to Riverside. Watched it back.

His face wasn't fully in the shot. He'd been turned toward his co-host and forgotten the camera was there.

He called it a growing pain. Then he called it a lesson. Then he kept going.


That's the anti-perfectionism playbook. Document, don't create.

I didn't coin that phrase — Gary Vaynerchuk talks about it. But it's the thing most new podcasters get backwards.

We think the work is to make something perfect. So we wait. We wait for the right mic, the right setup, the right moment when it'll all be ready and we won't look back at episode one and cringe.

But the work is to ship. And then ship again. And keep going long enough that the compounding starts.

Louis told me about something else that happened while his nonprofit was scrambling to fill the golf tournament. Someone in a different community had started publicly documenting every single thing that was going wrong with their own event. Every vendor issue. Every near-miss. Every obstacle. In real time.

People started helping. Because people love helping people.

That's not some optimistic theory. That's what happens when you put your real process in front of real humans. They don't want your polished product. They want to watch you figure it out — and they want to root for you.


Louis is going to rename the podcast. Turns out there's a distributor called Spirits of America and a lawyer suggested sorting it out before it becomes a problem. He hasn't landed on the new name yet.

But here's what he already has: a co-host, a 4K camera, a first episode that took him three software tools and several late nights to finish, and a format he's mapped out start to finish — intro, travel segment, word of the day, field interview, outro. He knows what he's making. He just needs to keep making it.

At the end of our call, I showed him the Double Take app on iPhone — records two camera angles simultaneously, saves them as two separate synced files. He was genuinely excited. I told him all he needed was two tripods and his phone and he'd have three camera angles for free.

He said: "You could have just told me to buy another camera."

I said: "You don't need another camera. You need more reps."

Same is true for the podcast. Same as the tournament. Same as anything you're starting.

The first one doesn't have to be perfect. It has to be good enough to make you want to do a second one.


If you're at that early stage — building your workflow, figuring out your format, dreading episode one — PodGlue can help you organize it without having to juggle five different tools. It's in beta.

podglue.com