In this article I’m going to talk about how you can use your smartphone to create videos that ultimately increase engagement.
Number One: Stabilization.
Nobody likes to watch shaky video. Sure it was fine for feature films like ‘The Blair Witch Project (1999)’, ‘Cloverfield (2008)’, ‘Paranormal Activity (2007)’ mainly because they’re deliberately creating that look to send a message and set the scene for you. When shooting video where the focus is your message with your face in it, you want to pull the audience in with stabilized shots. There are a few ways you can stabilize your camera:
- A tripod
- Use both hands and your body to stabilize the shot
- 3-Axis gimbal such as the DJI Osmo Mobile, Smoove
It all depends on the type of video you’re looking to shoot.
Number Two: Orientation
Now there’s two orientations that you can shoot your video in.
- First and foremost is the horizontal view, as the name suggests this is the default view that all content is created for. It’s the most common as it enables you to see the horizon or landscape and be able to take in the breadth of the environment and grand vistas. 100% of the movies, tv shows and online content is shot in this format.
- Number two, we have the vertical orientation, this was unintentionally introduced since the introduction of the first smartphone that enabled video capabilities. There even was a PSA (public service announcement) recommending not to record vertical video. When posting vertical video on the internet back in the day it would look quite weird.
So which orientation shall we pick?
It all comes down to the application where is this very good video going to go primarily Are you recording this video to go on Snapchat Are you recording this video to go on an Instagram story is this video going to show up on a Facebook story so began figure out your orientation orientation and figure out you civilization nobody likes to watch shaky video so figure that out and follow through.
you want to compress your videos for a faster upload and play. Now most of the times when you recording video on your phone, you’re primarily in 10 ADP most of the times they keep it on 10 ATP, you do have the option of
you do have the option to reduce the resolution down to 720 P.
Again you want to record video a tight resolution possible but then you can shrink it down using video editing applications such as I movie such as the YouTube app on there’s other apps available. There’s different apps available for different devices focusing on the iPhone for now movie video leap.
And there’s some other applications that lets you choose how the videos exported
again. So you compress your video faster upload and playback.
Next up, you want to improve the audio quality
because as you speak into your camera,
the microphone that’s built into the smartphone is good enough to pick up sound that’s loud
enough. But if you’re if it’s spoken word there’s lifetime there’s quite voices are quite words
that are picked up properly on
your film. So you want to use an external microphone, there’s several all different kinds that you can purchase an external microphone can plug into your headphone jack. On the newer phones, there are no more headphone jacks so they can read adapters and those adapters enable you to connect the microphone to your smartphone. And then you have direct audio coming from the horse’s mouth and those levelers Mike lowly or mix can go directly on your shirt or on your blouse on a T shirt. That way the sound is being caught
as soon as it exits your mouth. And you have clean audio for people to listen to
enhance performance with mobile apps. So this is where I was mentioning using mobile apps to record your video. one specific app that I recommend is Filmic Pro. Now I’m not sure if this app is available on the Android but I do know that it is available for the iPad as well as the iPhone.
What’s amazing about Filmic Pro is this film this app is used by professionals shooting long feature length movies, as well as TV series Web TV series using smartphones like an iPhone or an iPad.
And Filmic Pro also has a remote application. This remote application lets you connect to other Filmic Pro devices that are in your arsenal. So let’s say you have your iPad mounted on a tripod somewhere, and it’s hard to reach, you can connect to that I iPad camera through the filmic remote app. So you have film a
film camera running on your iPad, it’s mounted up
onto the way and your phone is near you so you can trigger it from your phone and start speaking to the iPad.
What’s also cool about the Filmic Pro app is that you can select which audio source to record from. So if you have a bluetooth headset, you can use a bluetooth headset connected to the iPad that’s on your body. And that way the audio is going directly to the device and getting recorded in highest quality
from the source. Of course,
other cool thing about an iPad is iPads still have the headphone jack. So you can connect your long 20 foot
cord for the month microphone directly to the iPad, getting clean audio attached to your video. So enhance performance video mobile apps using these specific applications. And using ethical you’re stacking up all of these tips to get the best possible
video from your mobile device.
Next tip, avoid the annoying digital zoom. Yes,
I know people are obsessed by digital zooms it was it’s been around for a while. And you’ll notice
on Snapchat, you can zoom in to 20 times and few look at the quality of that zoom. It’s not that great. But it’s it works. And
it works in ways where it will do the job. Because you’re just posting a quick video
is just posing a quick video to get it out there. So it works.
So if you do want to zoom
on a smartphone, you would have to either move closer to the camera
or bring the camera close to the action.
Some other things you can do is get dedicated lenses that give you twice the zoom. So on most smartphones, there’s double there’s two lenses. One is a wide angle lens. And the other one is a telephoto lens, which essentially gives you two times system. So that works, you have an optical zoom, you’re not using digital zoom. So most of the times it works perfectly fine. The image quality is not reduced at all, because you’re optically coming closer to the subject.
Alright, next tip, increase video views on LinkedIn. So how are we going to do how we’re going to increase these video links reviews on LinkedIn? Well, if you stack all of these tips together and create a compelling video, you’ve got the digital you’ve got stabilized video you’re compressing this video. So uploads fast to the platform of your choice. You’re enhancing performance by using mobile apps that give you the best quality possible of the subject you’re recording.
you’re avoiding these two zooms. What this does, gives you some really good views on LinkedIn. Having an horizontal orientation, which is landscape orientation video is the best way to go on LinkedIn. If you do want to post a vertical video on LinkedIn, go right ahead. But make sure that
either the video is edited using video leap which enables you to edit vertical videos and keep them in vertical because if you bring in a vertical video into a movie, you will get the top and bottom of the video chopped off and you’ll have white or black bars on either side of your video.
So don’t do that use video leap or other applications that enable you to edit a
if you have access to a desktop you’re able to do that. Do you think the I movie or other movie editing software you can edit those vertical video those make them look clean. post them up on LinkedIn get tons of likes. Those vertical videos come up really nice on smartphones because
they detect the orientation and they can display it in full screen I have tested his but I think it works these video views of your content then brings you more new clients. How effective is that strategy all comes down to how consistent you are in creating content for your platform, about your business, by your services and what you’re doing for your fellow human beings.
Thanks for listening tonight. Signing off from hacks