My longtime friend Saeed Zaman was one of the panelist at this PR panel discussion talking about some really cool stuff. PR is one on for leveraging high demand SEO and is been around for a while, it’s designed to create a friendly and effective relationship.
But I’ll let the experts do the explanation!
PR professionals should no longer fear paid media, it is a powerful marketing tool to get more views and reach more people.
Source: Why PR and Paid Media Distribution Need Each Other | Cision