Everyday more and more businesses around the world are creating presences on Facebook.
Some companies opt to bring users directly to the page wall or other tabs (e.g. info, photos, RSS/blog, discussions and links) and use product images or company logos instead of more elaborate landing pages.
Regardless of where a user lands when they first arrive, something needs to capture their attention.
As we’ll see in the examples of pages from the 50 Top Facebook Pages of Brand’s Worldwide represented below, some pages may come right out and ask for the “like”, some may have a variation on the call to action with a contest, gift, upload, sign-up now, or shop now type message. Some may appeal to emotions. Some will be memorable. And some, quickly forgotten.
In truth, Facebook is about more than the ongoing interaction between businesses and users via status updates. We believe it’s also about the art and design of engagement and a vital new component to the corporate brand identity—the Facebook page design.
Coca-Cola
Total Fans 22, 113, 350 | Food and Drink | United States
Starbucks
Total Fans 19, 386, 229 | Restaurant | United States
Oreo
Total Fans 16, 509, 052 | Food and Drink | United States
Red Bull
Total Fans 15, 002, 570 | Food and Drink | Austria
Skittles
Total Fans 14, 903, 838 | Food and Drink| United States
Converse All Star
Total Fans 12, 522, 419 | Fashion | United States
Victoria’s Secret
Total Fans 11, 273, 214 | Fashion | United States
Converse
Total Fans 10, 903, 272 | Fashion | United States
Windows Live Messenger
Total Fans 9, 555, 443 | Technology | United States
Pringles
Total Fans 8, 902, 303 | Food and Drink | United States
PlayStation
Total Fans 8, 328, 915 | Technology | Japan
Monster Energy
Total Fans 8, 264, 999 | Food and Drink | United States
Zara
Total Fans 7, 907, 457 | Fashion | Spain
Victoria’s Secret Pink
Total Fans 7, 861, 520 | Fashion | United States
Dr. Pepper
Total Fans 7, 730, 330 | Food and Drink | United States
Nutella
Total Fans 7, 482, 885 | Food and Drink | Italy
Ferrero Rocher
Total Fans 7, 464, 229 | Food and Drink | Italy
Starburst
Total Fans 7, 428, 300 | Food and Drink | United States
Disneyland
Total Fans 7, 227, 700 | Attraction | United States
McDonald’s
Total Fans 7, 015, 657 | Restaurant | United States
Adidas Originals
Total Fans 6, 983, 666| Sports | Germany
Reese’s
Total Fans 6, 446, 255 | Food and Drink | United States
Xbox
Total Fans 6, 216, 176 | Technology | United States
H&M
Total Fans 6, 111, 927 | Fashion| Sweden
Starbucks Frappucino
Total Fans 5, 632, 778 | Food and Drink | United States
Google Chrome
Total Fans 5, 452, 638 | Technology | United States
Taco Bell
Total Fans 5, 398, 834 | Restaurant | United States
Walt Disney World
Total Fans 5, 224, 835 | Attraction | United States
BlackBerry
Total Fans 5, 196, 258 | Technology | Canada
Picnik
Total Fans 4, 680, 341 | Technology | United States
SUBWAY
Total Fans 4, 663, 512 | Restaurant | United States
Nike Football
Total Fans 4, 622, 955 | Sports | United States
Lacoste
Total Fans 4, 493, 274 | Fashion | France
BMW
Total Fans 4, 429, 660 | Automotive | Germany
Hollister Co
Total Fans 4, 178, 668 | Fashion | United States
Mountain Dew
Total Fans 4, 127, 589 | Food and Drink | United States
Burberry
Total Fans 4, 024, 562 | Fashion | United States
5 Gum
Total Fans 4, 021, 548 | Food and Drink | United States
Forever 21
Total Fans 3, 972, 013 | Fashion | United States
Buffalo Wild Wings
Total Fans 3, 864, 310 | Restaurant | United States
Nike
Total Fans 3, 826, 717 | Sports | United States
Target
Total Fans 3, 816, 027 | Retail | United States
Chik-fil-A
Total Fans 3, 719, 656 | Restaurant | United States
Puma
Total Fans 3, 715, 460 | Sports | Germany
American Eagle Outfitters
Total Fans 3, 689, 587 | Fashion | United States
Subway
Total Fans 3, 679, 491 | Restaurant | United States
Gucci
Total Fans 3, 659, 709 | Fashion | Italy
Sony Ericcson
Total Fans 3, 656, 301 | Technology | Sweden
Abercrombie & Fitch
Total Fans 3, 653, 314 | Fashion | United States
Aéropostale
Total Fans 3, 604, 929 | Fashion | United States
Written and compiled exclusively for Webdesigner Depot by Debbie Hemley. Debbie is a blogger and social media aficionado. She works with businesses to develop content and social media strategies. Read her blog posts on All the News and follow her on Twitter
Have you been creating Facebook pages for your clients? What have your design experiences been like?
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